Over the last few years, a series of graphs and data points have been released by the government to … 2 This is also usually accompanied with a graphic health warning. Stead M, Moodie C, Angus K, Bauld L, McNeill A, Thomas J, Hastings G, Hinds K, O'Mara-Eves A, Kwan I, Purves RI, Bryce SL. may suggest that some products are less harmful than others; and. Scientific evidence has shown that the implementation of plain packaging reduces smoking prevalence [], increases thoughts about quitting and calls to quit lines [17, 18], reduces brand awareness, attractiveness and appeal of the package [19–21], and increases the salience and effectiveness of health warnings among adolescents []. eCollection 2015. Australia was the first country in the world to introduce legislation for mandatory plain packaging for tobacco in 2012 under the Gillard Labor Government, and various studies have since proved the effectiveness of these measures in significantly reducing smoking rates.  |  Hardcastle SJ, Chan DC, Caudwell KM, Sultan S, Cranwell J, Chatzisarantis NL, Hagger MS. Int J Behav Med. Nat Hum Behav. Plain packaging of tobacco products: evidence, design and implementation - This publication describes the purposes of implementing plain packaging as part of a comprehensive approach to tobacco control, the evidence base justifying the measure and developments at the country level, before offering recommendations to countries considering implementing plain packaging. plain packaging; product packaging; smoking; smoking cessation; tobacco. The article 11 guidelines note that plain packaging ‘may increase the noticeability and effectiveness of health warnings and messages, prevent the package from detracting attention from them, and address industry package design techniques that may suggest that … Rootman, I., & Flay. Agaku IT(1), Filippidis FT, Vardavas CI. Aleyan S, Driezen P, McNeill A, McDermott M, Kahnert S, Kyriakos CN, Mons U, Fernández E, Trofor AC, Zatoński M, Demjén T, Katsaounou PA, Przewoźniak K, Balmford J, Filippidis FT, Fong GT, Vardavas CI, Hitchman SC; EUREST-PLUS Consortium. Plain packaging discourages people from using tobacco by: reducing the appeal of tobacco products; making health warnings more effective; removing misleading information on … Publisher Correction: The effectiveness of plain packaging in discouraging tobacco consumption in Australia. Plain packaging policy: Preventing industry innovations. Plain packaging for cigarettes Together, we've changed the law - which will protect children for generations. Public Health 106, 315–322 (1992). Plain packaging recognises Australia’s commitment as a signatory to the World Health Organization Framework Convention on Tobacco Control[4] and has been widely applauded by health agencies both in Australia and internationally. The Tobacco Plain Packaging Act stated that its intention was to improve public health by discouraging smoking through the reduction of the appeal of tobacco products. Get the latest public health information from CDC: https://www.coronavirus.gov, Get the latest research information from NIH: https://www.nih.gov/coronavirus, Find NCBI SARS-CoV-2 literature, sequence, and clinical content: https://www.ncbi.nlm.nih.gov/sars-cov-2/. Plain packaging has been in the limelight ever since Australia passed its controversial plain packaging legislation. 2017 Apr 20;108(1):e98-e100. Background: NLM When tobacco companies attempt to fight against plain packaging … The expected impacts of plain packaging for tobacco are, however, broader in scope than this study was capable of considering. 2015 Jun;26(6):560-8. doi: 10.1016/j.drugpo.2015.03.004. Plain packaging works. However, as smoking became less costly, smokers consumed more cigarettes. Background We assessed whether the Australian plain packs with larger graphic health warnings (GHWs) achieved three specific objectives of reducing the appeal of tobacco, increasing health warning effectiveness and reducing the ability of packaging to mislead about smoking harms. This variation may be due to different policy Here we examine the effectiveness of Australia's plain packaging law, which coincided with a change in graphic and text health warnings, by using nationally indicative data 5 years post implementation. Control 27, 58–64 (2017). HHS It has been shown that the efficacy of GHW, in terms of tobacco cessation, can wane over time. Psychol Addict Behav. Tob Use Insights. 2016 Mar;30(2):220-8. doi: 10.1037/adb0000146. The Framework Convention on Tobacco Control (FCTC) proposes that plain packaging would have three benefits: it would reduce the attractiveness and appeal of tobacco products, it would increase the noticeability and effectiveness of health warnings and messages, and it would reduce the use of design techniques that may mislead consumers about the harmfulness of tobacco products. Conclusion: Plain Packaging Increases the Noticeability and Effectiveness of Health Warnings Plain Packaging Appears to be Having Effects on Smoker Attitudes and Behaviors Standardized or Plain Tobacco Packaging Scientific Evidence packs that were clearly visible on tables. We uncover a substitution effect that is robust to different specifications and control countries. The removal of all branding and promotions from tobacco products, known as 'plain packaging', is intended to decrease tobacco consumption. of plain packaging include: 1. reducing the attractiveness of tobacco products; 2. eliminating tobacco packaging as a form of advertising and promotion; 3. eliminating misleading information by addressing package design techniques that. Author information: (1)Center for Global Tobacco Control, Department of Social and Behavioral Sciences, Harvard School of Public Health, Boston, Mass., USA Is consumer response to plain/standardised tobacco packaging consistent with framework convention on tobacco control guidelines? Quantitative and qualitative studies that evaluate attitudes towards smoking, starting smoking and quitting intentions when plain packaging use is compared with standard cigarette packaging use were included. Addiction 103, 580–590 (2008). Tob. Int J Drug Policy. Eur J Public Health. WHO: Plain packaging works . doi: 10.1093/eurpub/ckaa053. Perceptions and impact of plain packaging of tobacco products in low and middle income countries, middle to upper income countries and low-income settings in high-income countries: a systematic review of the literature. 37-40 For example, in one study, New Zealand youth were significantly more likely to recall health warnings when they were presented on plain packs compared to health warnings presented on "normal" branded packages.38 B. Can J Public Health. Clipboard, Search History, and several other advanced features are temporarily unavailable. Results: Evaluating the impact of introducing standardized packaging with larger health-warning labels in England: findings from adult smokers within the EUREST-PLUS ITC Europe Surveys. eCollection 2013. National Center for Biotechnology Information, Unable to load your collection due to an error, Unable to load your delegates due to an error. 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